Many of today’s musicians have a variety of
resources that they can all use to help market themselves to others. Back then
you needed to have a connection with someone who worked in the music industry
if you wanted to give yourself a chance of getting some exposure. Nowadays
things are a whole lot easier thanks to the power of the Internet, particularly
that of social media. If you are planning on taking your singing career to the
next level then perhaps it is time for you to start considering how you can
effectively market yourself as a performer.
No
Need for Managers
It is mainly because of the Internet that
conventional promoters and managers are no longer needed as much as they used
to be back in the day. If you want to become a world famous singer and follow
in the footsteps of other singing legends such as Celine Dion, Nat King Cole,
and others then here are a few tips that might be worth following.
·
Classify Your Music – doing this will
allow you to market your music to the right niches and let you network with
other musicians. For instance, if you wish to classify your music as being
“folk”, then you can try to get in touch with some of the folk radio stations
in your area as well as local folk clubs and other folk musicians.
·
Make Some Websites – remember that the
Internet is an ever growing landscape which is why you will want to create more
than just one site for your music. Be sure to fill your personal site with your
bio, contact information, and your music as well. You should also try to take
advantage of social media sites such as Twitter, MySpace, and Facebook to
further advertise yourself as a singer.
·
Network Locally – you should try to
network as much as you possibly can on the local scale. Most musicians start off
their careers by doing some local gigs first. You see, before you can start
thinking about promoting yourself on a global scale, you need to be able to get
the attention of a local audience first. You may have to start off by
performing in small venues at first, but the important thing is that you get to
win over some local fans. Once you get the love and attention of a local fan
base, they will then start to spread your music around to others.
·
Maintain Some Contacts – you should try
to maintain a good database of your contacts so that your fans will be able to
keep in touch with you. You should do this in gigs and on your own website.
Give your fans a mailing list during your gigs so that they will get all of the
info on any upcoming shows that you might have in the future.
·
Record a Sample Demo – if you have
access to a local recording studio then you should start recording some of your
songs and release them as a sample demo. Once you do this you can then try to
give them to some local radio stations and ask them to play your song for you.
This is the best way to reach an even wider audience and if they like your
song, then they’ll obviously want you to come up with more.

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